Desirable Amenities Renters Really Want

Updated 11/24/24

As a landlord, understanding the amenities renters really want can significantly increase your property’s appeal and help you attract high-quality tenants. The rental market is highly competitive, and tenants are often looking for features that go beyond just a roof over their heads. In today’s world, renters have higher expectations and value properties that cater to their lifestyles and needs. Whether you own a single-family home, an apartment, or a multi-unit building, offering the right amenities can make all the difference in both tenant satisfaction and your property’s profitability.

In this article, we will explore the desirable features of an apartment and discuss the key amenities that tenants prioritize when searching for a new home. From tech-savvy upgrades to communal spaces, knowing what amenities renters want will help you position your property to stand out in a crowded market.

Table of Contents

1. Understanding What Renters Want
2. The Most Desired Amenities in Modern Rentals
3. Tech-Forward Features That Attract Tenants
4. Why Location Still Matters Along with Amenities
5. How to Incorporate Desirable Features in Your Property
6. Frequently Asked Questions

Understanding What Renters Want

The rental market has changed significantly over the years, and today’s renters are looking for more than just a place to sleep. They want functional spaces that fit their lifestyles, improve their living experience, and offer convenience. The amenities renters really want vary depending on demographics, location, and even the size of the rental, but certain features have become almost universally desirable.

Tenants are drawn to homes that offer not only comfort and privacy but also modern conveniences and an overall lifestyle experience. They seek value, and while the monthly rent will always be a factor, the right amenities can make your property more attractive and justify a higher rent price. By focusing on desirable features that make an apartment more appealing, you can position your rental as a standout option.

The Most Desired Amenities in Modern Rentals

When renters are looking for a new place, the right amenities often influence their decision. According to recent surveys, the amenities renters want fall into several key categories: functionality, convenience, and lifestyle.

First and foremost, renters appreciate functional and modern appliances. In-unit washers and dryers, energy-efficient refrigerators, and dishwashers are must-have items for most renters. These features save tenants time and effort, which can be highly appealing, especially for those with busy schedules.

Storage is another important factor. Renters often look for apartments with ample closet space, built-in shelving, or storage units. The more organized the space, the more appealing it becomes.

For pet owners, having pet-friendly amenities can be a huge draw. Features such as designated pet areas, pet washing stations, or even in-unit pet-friendly options like cat doors or built-in pet crates are increasingly popular. Offering pet-friendly amenities not only expands your tenant pool but also demonstrates that you understand renters’ lifestyles.

Another important feature that many renters prioritize is outdoor space. A balcony, private yard, or communal outdoor area can make a significant difference. In urban areas, where outdoor space can be scarce, even a small patio or rooftop deck can make a property stand out.

Tech-Forward Features That Attract Tenants

In today’s digital age, desirable features that make an apartment more appealing often include tech-friendly amenities that offer convenience and safety. Renters are increasingly looking for smart home features such as programmable thermostats, smart lighting, keyless entry, and security systems. These additions make life easier and more secure, and they appeal to tech-savvy renters who are accustomed to having everything at their fingertips.

High-speed internet access is another crucial element. While this might seem like a given in many areas, some properties—especially those in older buildings—may struggle with providing fast, reliable internet service. Offering high-speed internet or even a built-in router for tenants can make your property more desirable.

Home entertainment amenities are also a major consideration. Renters value the ability to enjoy streaming services and gaming without buffering, so pre-wiring for cable, providing HDMI hookups, or installing surround sound systems can help elevate your rental’s appeal.

Why Location Still Matters Along with Amenities

While offering attractive amenities is important, location remains a key factor in making your property desirable. Desirable features of an apartment can only go so far if the location does not meet renters’ needs. Proximity to public transportation, grocery stores, work hubs, and schools are just as crucial in making your property stand out.

In highly competitive markets, tenants may prioritize amenities like in-building gyms, rooftop lounges, and proximity to popular entertainment spots. In more suburban or rural areas, quiet spaces with outdoor features, such as garden areas or nearby parks, can be highly appealing.

A combination of great amenities and a prime location makes your property a top choice for many renters. When both factors align, you can expect to see higher occupancy rates and possibly even command a premium rent.

How to Incorporate Desirable Features in Your Property

As a landlord, making strategic upgrades to your property can improve both tenant satisfaction and long-term value. Start by assessing your current amenities and consider what you can improve or add.

Investing in modern appliances, upgrading the bathroom, or renovating the kitchen are all great ways to enhance your property’s appeal. Installing a washer and dryer in-unit or adding smart-home technology are relatively simple upgrades that can yield high returns.

You can also take the time to enhance common areas, such as creating a comfortable lounge space or adding bicycle storage for tenants who commute via e-bikes or regular bikes. These small additions show that you care about the tenants’ needs, making your property stand out in a competitive rental market.

Finally, communicate clearly about the amenities you offer in your marketing materials. High-quality photos, virtual tours, and detailed descriptions of your property’s features can attract more potential renters.

Frequently Asked Questions

1. Can I charge more rent if my property offers desirable amenities?
Yes, many landlords raise rent prices when they offer additional amenities that improve the living experience. Tenants are often willing to pay a premium for amenities like in-unit laundry, smart-home features, and upgraded appliances.

2. How do I know which amenities renters really want in my area?
You can conduct market research by observing competitors in your area, talking to local property managers, or surveying your current tenants. Online rental platforms can also help you understand what’s trending in your specific location.

3. Are pet-friendly amenities a must for my rental property?
While not all tenants have pets, offering pet-friendly amenities can significantly broaden your potential tenant pool. Many renters are looking for properties that accommodate their pets, and having features like a pet area or pet washing station can make your property more attractive to this demographic.

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Final Thoughts

Knowing what amenities renters really want is key to ensuring your property stands out and attracts high-quality tenants. From modern appliances and smart-home features to pet-friendly spaces and ample storage, offering desirable features can increase tenant satisfaction and make your property more profitable.

Investing in the right amenities not only enhances your property’s appeal but can also help justify higher rents and reduce turnover. By understanding the desirable features that make an apartment more appealing, landlords can create spaces that cater to modern renters’ needs, ensuring long-term success in a competitive market.